euinside, February 8, 2013
еuinside is the preferred source of EU related information and analyses for the people in active age, with higher standards toward the selection of news, and uncompromising expectations about the journalistic and technological performance.
The unique profile of euinside offers an opportunity for precise publicity targeting at a competitive price. The combination of original in-depth content, smart design and functionality of the website with selected audience is a pre-requisite for tailor-made publicity and perfect communication targeting.
Our readers in Bulgaria and abroad are decision-makers: politicians, businessmen, NGO representatives, public & EU administration officials, journalists, academy representatives. 36% are Bulgarians living in Bulgaria or abroad, 64% are nationals of other countries mostly from EU and the neighbouring states but also from US, Brazil, Japan, Russia, the Arab countries, Canada, China, South Korea.
The analysis of the visitors’ behaviour suggests that our readers not only find the wanted content in euinside but stay longer and review additional publications on our site. The statistical data indicate that 65% of our monthly visits result from specific search in Google and that many of the visitors from this group subsequently return directly to euinside adding to our constantly expanding pool of readers.
In only 2 years and relying completely on reader-to-reader advertising euinside gained an audience of 14 000 regular readers. We register 18 000 visits per month and this rising tendency is supported by statistical data indicating that on each single visit to our website the individual readers stay longer and review at least 2 publications – a favourable opportunity for your publicity to be noticed and perceived.
The website is updated in real time, has an active discussion section and more than 1000 followers in Facebook and Twitter. Our profile in Twitter is followed by influential media all over the world, by Bulgarian political parties and by various institutions in Bulgaria and abroad. euinside publications are regularly reproduced in other Bulgarian media. euinside maintains a monthly column in B2B economy magazine focused on CEOs and managers of big companies.
Co-operation and partnership
еuinside is open to long-term co-operation and partnerships in classical publicity form but also on occasion of individual events, campaigns and initiatives. The possibility to opt for combination of brand publicity and related information content guarantees the effective access to your target audience.
The smart design of euinside website is an excellent pre-requisite for good visibility of your logo. It can be placed on the front page or in a specific topic/section adequate to your profile and your publicity budget. The website is developed according to our own specifications, does not use free content management systems and offers a variety of options for flexible publicity solutions, precisely tailored to your needs.
euinside has the capacity to produce original banners corresponding to the client’s specifications. This service is free for our advertisers.
Top rectangle banner
316 x 800
Price per week:
from 40 euro
on all pages
Top news banner
on all pages
Banner in the textAlong with the obvious online advantages of this type of positioning studies point out at the additional benefits in terms of visibility and scope. Our publications being analytic and on the average 2-3 pages long, the readers often prefer to print them for later reading. The initial audience can be multiplied as the printed publications are often exchanged in the office. Your publicity lives a second life as print advertisement with increased impact over the audience. More than 1500 articles of ours are being printed out, on average per month.
Banner in the newsletter
euinside maintains a fast and convenient service to notify its readers about new publications through a daily and weekly newsletter in Bulgarian and English. Through this service our clients can directly access the e-mails of our readers and count on a smart publicity presence.
Subscribers to our newsletters are embassies, public institutions in Bulgaria and abroad, Bulgarian political parties, the fractions in the European Parliament, various services and individual officials of the European Commission. Our subscribers are Bulgarian and foreign media ( among them Reuters and BBC), banks and big companies through their branches in Bulgaria, NGOs.
The current number of 250 subscribers to the Bulgarian and English version of the newsletter is constantly rising. For precise targeting of the publications content and publicity we are in the process of development of thematic newsletters.
Sponsorship of a section/topic
The rich thematic content of euinside presents an opportunity to our clients to select and strengthen their presence in a specific section or topic and in this way to reinforce the impact of the advertisement over a specific target group. Our team will consult you about the most effective solutions within the existing sections/topics or take into consideration the development of new sections/topics in correspondence to euinside profile and mission.
Price for section/topic sponsorship:
on agreement depending on your choice for positioning, the duration of the advertising period and the type of the section/topic (constant or temporary).
All quoted prices are VAT excluded.
Discounts are available for longer advertising periods.